The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
| Author | : | |
| Rating | : | 4.11 (777 Votes) |
| Asin | : | 0471585092 |
| Format Type | : | paperback |
| Number of Pages | : | 512 Pages |
| Publish Date | : | 2014-11-11 |
| Language | : | English |
DESCRIPTION:
"Forget the Internet. Learn, through easy-to-use techniques, how to analyze competitor information from the many print, database, and CD-ROM sources described in this book. Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind "A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil "The New Competitor Intelligence unlocks the vaults o
Fuld has created an intelligence gold mine that will help you get all the business information you will ever need."- Al Ries Chairman, Trout & Ries Coauthor of Marketing Warfare and Positioning: The Battle for Your Mind "A powerful and practical guide that will show any decision maker how to stay competitive in today's business world."- Herb Baum President and Chief Executive Officer Quaker State Motor Oil "The New Competitor Intelligence unlocks the vaults of all the 'open' secrets of your competitors."- Domenico A. Crosby Author of Quality Is Free and Completen
Mr. Fuld's clients have included more than half of the Fortune 500, as well as numerous European and Asian firms. He has been profiled in a number of leading publications, including the Harvard Business Review, The Economist, Fortune, and The New York Times and was also featured on "Today", FNN, and "Nation's Business Today". FU
Best Primer for the Traditional Best Practices This is a serious general text on competitive intelligence, and Leonard is a master. Having said that, I would note that what Leonard does best is work very hard-the practice of business intelligence still lacks a good set of information technology tools for discovering, discriminating, distilling, and delivering packaged business intelligence, and most firms do not have the tools for managing a broadly distributed network of niche experts who are hired on a day to day basis. Fuld & Company Inc., and to a lesser extent the other companies listed in the Open Source Marketplace, are the first wave in what I believe will be a major lin. An American book with an American Perspective! Limited A book very much focused towards the US market and as such with limited appeal to the rest of the world. The book felt a little 'padded' and the depth of some subjects left quite a bit to be desired.Might I be so bold to suggest that military intelligence is about 2 lightyears ahead of the commercial sector and it shows. Little things were annoying , such as the lack of URLs when discussing the use of Databases for Corporate Intelligence. I might suggest a basic primer on Intelligence Process from any Western Army which lays out the Intelligence Cycle as a starting point in self education. A few useful contact addresses but not the . An excellent printed resource A Customer An excellent sourcebook of information regarding competitive intelligence in the U.S. Voluminous bibliographical references underscored with anecdotal information from Fuld, a leader in the field. The ethics of the competitive intelligence community do not condone corporate espionnage, therefore, those looking for a primer on military intelligence or global covert practices should look elsewhere. This is a good, solid reference that belongs on any CI professional's desk.