EasyJet: The Story of Britain's Biggest Low-Cost Airline
| Author | : | |
| Rating | : | 4.73 (636 Votes) |
| Asin | : | 1845132475 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2013-04-10 |
| Language | : | English |
DESCRIPTION:
"Great look at how an Airline changed Europe" according to Lehigh History Student. EasyJet provides a fascinating look at the No Frills airline that redefined travel in Europe and blazed a trail as unique as Southwest in the United States. EasyJet was one of the first low cost carriers to operate out of major airports carrying passengers for a fraction of the cost to destinations across Europe. EasyJet made it possible for your average Londoner to go shopping in Scot. "Workmanlike but no better" according to Enplaned. Not exceptional by any stretch. Pretty skimpy about the startup of easyJet, with a lot of material about how the advent of easyJet and others changed European society (lots of description of drunken UK lager louts going on "stag tours" of Prague and Tallinn, the trip made possible by low airline ticket prices by easyJet and others, as well as UK buyers of Spanish real estate). It's bes
Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.