Fashion: From Concept to Consumer (8th Edition)
| Author | : | |
| Rating | : | 4.70 (584 Votes) |
| Asin | : | 0131173383 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2016-03-13 |
| Language | : | English |
DESCRIPTION:
showroom Manufacturer/retailer relationshipsRETAILINGNew information on categories, store ownership, and organizationNew information on shopping center categoriesConsolidation and acquisitionsGlobal expansionRetailers as manufacturersNational brands vs. E-commerce, database marketing, and merchandise information systemsNew resources for color and designNew information on fashion forecasting and market researchUpdates on fashion services, Web sites, and publicationsTEXTILESLatest high-tech fiber development, including PLA, spider silk, and caseinTrends in textile product development, production, and marketingNanotechnology and "S
Part One concentrates on fashion fundamentals; Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur; Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and marketing to retailers; Part Four covers retailing. A valuable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer
"thoroughly covered material" according to student 09. I used this textbook in a college course called Survey of the Fashion Industry. The text covers all aspects of merchandising, with a strong focus on fashion design (entire chapters on textiles, etc). Good photos and lots of material!. "Awesome book ! I Prefer the hardcover copy." according to Cheri. I was introduced to this book as a student @ Fashion Institute of Design and Merchandising (FIDM). I often referred to this book to enhance my skills in the fashion industry. I currently misplaced this book and my heart is broken. I love this book.. Five Stars PABLO SUMAN Very good condition