Planning an Applied Research Project in Hospitality, Tourism, and Sports
| Author | : | |
| Rating | : | 4.81 (865 Votes) |
| Asin | : | 1118637224 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2014-10-31 |
| Language | : | English |
DESCRIPTION:
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Unique coverage includes: 2 chapters on conducting and writing a literature review, 1 chapter on analyzing data (from both a qualitative and quantitative perspective), 1 chapter on writing a research proposal, and 3 detailed chapters on techniques. . The book provides basic, yet comprehensive information about doing research, and can be used not only in a “research methods” course where students will have to plan and conduct a research project, but also in earlier course work to help students learn to write research papers. Planning an Applied Research Project in Hospitality, Tourism and Sports covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations. It also contains information on analyzing data once it has been collected and developing a proposal to obtain support before undertaking a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research.
"Bible of Planning and Applied Research" according to Xu Yulin. This applied research book is treated as the Bible by me since the it's so systematic, informative and reading-friendly. For each theory, it not only lists the clear definition and explanation, but a very detailed example to let you know how to apply the theory and format as well. I highl. Martine Bakker said The only book on hospitality and tourism research that you need. This is the ultimate book for those looking how to prepare an applied research project in hospitality or tourism. The book is comprehensive and very well structured. It guides you through the process of setting up a research proposal and provides many examples. Most important of all, the . "Outstanding!!!!!" according to Maurice W. Dorsey, Ph.D.. Clinical Professor, New York University, Dr. Fredric Mayo has done a masterful job researching and writing this book. It is a comprehensive and well documented textbook to for planning an applied research project in hospitality, tourism and sports industries. Devoting his career to the ed